Alter Ego is a permanent kinetic light installation made for Moncler in Moscow.
Located in a dedicated window of the historic Gum building, facing the Kremlin and Lenin's Mausoleum, it can be seen both from inside the Moncler store and the Red Square, whose colossal dimensions allow a spectacular view of this emblematic place.
From New York to Moscow, via Stockholm and Mexico City, the artist duo Bardula has made for MONCLER from 2016 to 2021, four luminous artworks, permanently installed in their stores designed by Parisian interior designers GILLES & BOISSIER, who regularly sign the identity of their concepts through artist interventions.
This installation in Moscow is part of an ensemble of luminokinetic sculptures that complement each other, establishing a dialog between them across the continents, and reinforcing the identity of the artistic concept created by Bardula for Moncler, which is expressed in the progression of curves cut out of golden aluminum blades reflecting the light they contain, and which evolves depending on the perspective.
The sculptures form elliptical volumes, revealing the down jacket presented like a jewel in suspension.
Within these volumes, the arithmetic succession of the blades defines a space for the object at the center of an expanding mini-universe that magnifies it and gives the impression that it radiates.
It gives the jacket a mystical aura, symbolizing the energy that emanates from it.
These sculptures are a reinterpretation of the symbol of the Vitruvian Man, founded on an anthropomorphic form centered in an extended sphere.
Photos Alexey Narodizkiy / Bardula Studio / Ekaterina Zentcova / Elizaveta Polyanskaya