Alter Ego is a permanent kinetic light installation made for the Moncler store in Moscow.
Located in the historical GUM store and facing the Red Square, this artwork is the continuation of the installations Solaris in New York and Renaissance in Stockholm and Mexico City, establishing a dialog between them across the continents and enhancing the identity of the concept.
The formal coherence of the artworks created for Moncler is expressed in the progression of the golden aluminum blades that reflect light.
The sculptures form elliptical volumes, revealing the down jacket presented like a jewel in suspension.
Within these volumes, the arithmetic succession of the blades defines a space for the object at the center of an expanding mini-universe that magnifies it and gives the impression that it radiates.
It gives the jacket a mystical aura, symbolizing the energy that emanates from it.
These sculptures are a reinterpretation of the symbol of the Vitruvian Man, founded on an anthropomorphic form centered in an extended sphere.